Soon after being released from prison in 2005, Giggs started pursuing rapping as a career, instead of a hobby. Giggs and his SN1 crew started off hipes, including Hollowman Mehi giggsets Blade, Welcome to Boomzville, Best of Giggs 1 and 2 and 3 and the hugely successful Ard Bodied, which featured the street anthem of 2008, "Talking the Hardest". His mixtapes have supposedly sold more than 10,000 units. This success helped his buzz expand outside London. However when Giggs first signed to XL Recordings, the record label was allegedly warned by members of Operation Trident to not back the London rapper as Operation Trident is the Metropolitan Police's specialist team investigating gun crime within the black community in London.
Giggs released the street anthem "Talking the Hardest" in 2007, which helped his growing buzz. The track features Giggs rapping over the beat from American hip-hop artist Stat Quo's track "Here We Go", originally produced by Dr. Dre.He then released his debut independent album Walk in da Park on 4 August 2008. The album had two official videos, for the tracks "Uummm!!" and "You Raised Me/Open Up". Walk In Da Park received mainly positive reviews, and was very successful, selling out in most HMVs in the first two days of release.Let Em Ave It is Giggs' second album and the first on a major label, under the XL Recordings label. "Look What the Cat Dragged In" was released on 7 June 2010 on XL Recordings, and is included on the album, which was released on 21 June 2010.
Singles released from the album include "Slow Songs" featuring Mike Skinner and "Don't Go There" featuring B.o.B.. In March 2010, "Don't Go There" entered the UK Singles Chart at #60
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