Official music video for the track Ego by Beyoncé. This song is off the deluxe edition of Beyoncé's album "I am... Sasha Fierce". Rapper Kanye West features in the song too. Choreographer Frank Gatson Jr. took control of the music video for "Ego". He had previously been her creative director for videos including "Single Ladies (Put a Ring on It)". Knowles said that her "goal for the video is simplicity".