The Black Eyed Peas The Time (Dirty Bit) music video. The music video for "The Time (Dirty Bit)directed by Rich Lee, who had previously directed the video for "Rock That Body" and "Imma Be". It opens with a zoom-in to a city street where, as Will.i.am sings the beginning, his head voxelizes and transforms into a television screen where Fergie is projected during her solo. The video then cuts to sweaty dancers at an underground nightclub, who, along with the Peas, also variously become voxelized throughout the song.
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