World’s largest online music video catalogue set for major audience increases across the UK, Europe, the US and globally
London/Dublin – 26 April 2011 – Two of the world’s fastest growing online video sites, MUZU.TV, the music video site, and Metacafe, the video entertainment site, have signed a content deal that will significantly extend the geographic reach of artists’ videos from all four major record labels and from thousands of independents.
From next month, MUZU.TV’s content, which at 85,000 videos constitutes the largest legal catalogue of online music videos in the world, will be made accessible to Metacafe’s 10 million unique monthly users in Europe. This will include video content from all four major record labels, as well as the key independents, and exclusive live footage (in the form of MUZU.TV’s “Live and Loud” sessions) and behind the scenes videos. Metacafe’s 35 million unique monthly users beyond Europe, including the US, will be able to view MUZU’s independent catalogue.
MUZU.TV, launched in 2008 in Dublin and with offices in London, was one of the first legally licensed online music video sites and is the only dedicated online music video company to be fully licensed by all four major record labels. The company also powers music video for over 100 sites in the UK, including NME, Express Group, AOL, 4music, HMV, and Mama Group. The premium ad supported model enables MUZU.TV to maximise revenue for labels and artists (signed and unsigned) on MUZU.TV and through the sites where it powers music video.
Ciaran Bollard, CEO and co-founder of MUZU.TV said: “It’s great to know that MUZU.TV’s content will now reach 15 million consumers in Europe and 50 million globally. We are particularly excited about our partnership with Metacafe because it is the first time MUZU’s entire content library is being fully integrated with another video site. This, together with the significant increase in geographic reach, means more revenue for artists and labels signed up to MUZU.TV, since all advertising income generated is shared 50:50. We operate a premium ad supported model ensuring that all content owners – artists and labels – get the maximum benefit from advertising monies earned on MUZU.TV and through our partner sites like Metacafe. Business models like MUZU.TV protect the value of the industry’s content and are increasingly validated by research, for example only 22% of people who use subscription streaming services say they would pay for the privilege, according to new research from Nielsen. The ad supported model is evidently here to stay.”
(Nielsen’s report, The Hyper-Fragmented World Of Music, published earlier this month with MIDEM 2011, surveyed over 25,000 consumers in 53 markets.)
Ciaran Bollard added: “Combining the video content that Metacafe already offers with MUZU.TV’s music video catalogue – the largest in the world – means Metacafe users will have the biggest available catalogue of music video content at their fingertips. It’s also a great growth opportunity for MUZU.TV since we’ll see our content being introduced to a huge European – and ultimately global – audience, and we are also strengthening MUZU’s content offering for consumers and other partners alike.”
Timothy Rottach, Head of International Sales and Partnerships at Metacafe, said: “Music videos are amongst the most viewed type of online content, and certainly one of the most important parts of our proposition as an entertainment destination, alongside film, video games, sport and TV – so we are delighted to be able to strengthen our offering by partnering with one of the leaders in the field. We chose MUZU.TV because they’re the only company that has content from all four major record companies plus a wide variety of independent labels. MUZU’s other content – for example, the Official UK Top 40 Chart, artists’ interviews, themed playlists, European exclusives and “Live and Loud” sessions – will also be very popular with our 45 million unique users globally so we’re very pleased to be able to showcase all of that content. This deal represents a perfect fit, since through our partnership with MUZU we will now have direct access globally to all the key record labels’ full video catalogues, with MUZU managing all of the rights and royalty payments.”
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For more information, please contact:
Bella McAvoy, Director, Emmanuel PR, firstname.lastname@example.org or +44 (0)7958 933305
Rob Gotlieb, Head of Marketing, MUZU, email@example.com or +44 (0)7767 893092
MUZU.TV is a dedicated music video sharing website that is free to use since it is premium ad supported. It was the first dedicated site for music related videos in the world. It has the world’s largest official catalogue of music videos (85,000), which includes content from all four major record labels as well as from thousands of independent labels. The site also features live performances, interviews backstage footage, and classic footage from the MUZU archive – as well as music news. Co-Founded by Ciaran Bollard (still CEO), MUZU launched in Ireland and the United Kingdom on 16 July 2008 and opened offices in London in 2010. MUZU.TV attracts over 1 million unique visitors a month (March 2011, comScore Media Metrix) and reaches an additional 4 million unique visitors every month through its partner websites. MUZU.TV hosts music videos on over 100 partner websites including, AOL, NME, Express Group (Daily Star, Express, OK), 4Music, The Independent, HMV, Kilimanjaro (RockNess, Sonisphere, Wakestock) and Mama Group (Mean Fiddler, High Voltage Festival, Great Escape Festival). Original copyright holders retain their ownership of any videos that are uploaded to the site of to external (partner) sites and artists are granted 50 per cent of all advertising revenue.
About Metacafe® – The Video Entertainment Engine
Metacafe® is the first entertainment destination solely dedicated to showcasing the best short-form videos from the world of Movies, Video Games, Sports, Music and TV. Featuring more exclusive, original and curated premium video content than any other entertainment destination on the web, Metacafe is the trusted source that keeps millions of viewers plugged into their entertainment passions every day. The company has heavily invested in its editorial team, which curates premium partner content, sources exclusive content and creates original content to deliver an online entertainment experience tailored to today’s 18 to 34-year-old viewers. Metacafe attracts more than 45 million unique monthly viewers around the world, 10 million of which are European (January 2011, comScore Media Metrix). The privately held company is headquartered in San Francisco, with offices in New York City, Los Angeles, London and Tel Aviv. Investors include Accel Partners, Benchmark Capital, DAG Ventures and Highland Capital Partners.