The official video for Want U Back by British singer Cher Lloyd. Want U Back is taken from her debut studio album Sticks + Stones. It was released on 19 February 2012 as the third single taken from the album. The single version of the song features guest vocals by Astro who is a fellow X Factor contestant from the Amercian version of the show. The track was written by Shellback and Savan Kotecha, and was produced by Shellback.
On 22 December 2011 Lloyd revealed the artwork for the single. In December 2011 Lloyd said she is hoping the track will help her crack the notoriously tough American market, saying: "It's a bit crazy because I don't expect anyone to know who I am because I live in the UK. I'm from The X Factor and I came fourth. It's crazy and it gives me a lot of hope. With the USA, I'm not going to run before I can walk but you never know what’s going to happen." The track features Astro who was mentored by L.A. Reid the X Factor USA. Reid recently signed Lloyd to Epic Records in the United States. It will be Lloyd's first single in the US, but, the version would be the version without Astro. Cher Lloyd has reported to have remixed "Want U Back" with rapper, Snoop Dogg upon its release in the US.
The video was shot in Los Angeles, California. In the video Lloyd sings about her jealousy of her ex boyfriend and his new girlfriend, with the video showing Lloyd's attempts to sabotage her former love's new relationship.
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