• Florence + The MachineNever Let Me Go

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In her latest video for Never Let Me Go, Florence Welch of Florence and the Machine ‘enjoys’ a romance with Twilight film star Jamie Campbell Bower. The couple share and embrace in the middle of an ice rink, and the poor Flo begins to melt into a pool of gothic black nothingness. It’s a rather chilly dark number from the UKs indie darling, which is taken from her latest and second studio album, Ceremonials, which reached the number one spot in the UK album charts in 2011.The album was produced by Paul Epworth, who also worked on the debut album by Florence and the Machine “Lungs”, which was released in 2009. “Ceremonials” was Florence and the Machine’s second consecutive number one in the UK, and received critical acclaim, appearing on many critic’s best ofs lists at the end of 2011. Never Let Me Go joins other singles “What The Water Gave Me”, “Shake It Out”, and “No Light, No Light”, which were also released from “Ceremonials”.Florence and the Machine are an English indie band, which consist of lead singer Florence Welch and a collaboration of other musicians and artists who provide backing music for her. Florence and the Machine's sound spans many genres, including rock, soul, indie and even pop. Florence and the Machine received praise across many places in the music media, including the BBC, before they gained mainstream success and becoming an national phenomenon. Florence and the Machine’s debut album, Lungs, was released in July 2009, and it held the number two slot in the album charts for its first five weeks. On 17 January 2010, the album reached the number one position, after being on the chart for twenty-eight consecutive weeks. It was one of the best selling albums of both 2009 and 2010. Lungs went on to win the MasterCard British Album award at the 2010 BRIT Awards. Then at the 53rd Grammy Awards Florence and the Machine were nominated for Best New Artist.

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