Official music video for the track Lost In The World by Kanye West.
It is the final single off his fifth studio album, My Beautiful Dark Twisted Fantasy (2010). The song features vocals from Bon Ivers; singer Justin Vernon, songs featured include “Woods”, “Soul Makossa” by Manu Dibango and “Comment No. 1” by Gil Scott-Heron. Kanye West produced the song along with Jeff Bhasker. They also wrote It with Vernon and Malik Jones. Lost in the World was initially released 29th September but was over 6min long, the album version was split up into two parts, with the outro becoming a new track entitled "Who Will Survive in America". The first preview of Lost in the World was at the offices of Facebook July 2010 while he was there he also debuted verses from three new songs, a cappella style. At this time, it was unknown whether or not the song would appear on the album. The music video was directed by Ruth Hogben in collaboration with Kanye West’s influecne, who starred in the video. Designers, Stylists and Brands featured in the video include Gareth Pugh, Rick Owens, Katie Grand, Katie Shillingford, Louis Vuitton, Barneys, Mac Cosmetics and Selfridges. Kanye West stated to MTV: "was the last ... on the album and emotionally it just fit the crescendo of everything that I was saying and what I wanted to say to this girl. And it's also my favourite eight bars that I've ever written in my life. I think it's one of the greatest pieces of writing.” The video premiered 4th May 2012.
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