Official music video for the track Primadonna by Marina and The Diamonds.
The song is taken from her second studio album, Electra Heart. It was released as the lead single 20th March 2012, through 679 Records. The single was released 22nd April 2012. It debuted on the UK Singles Chart at No. 11, it is her highest charting single in the UK to date. "Primadonna" became her first single to spend five consecutive weeks on the top 20 UK Singles Chart. On week three of the single’s release, Primadonna rose to a new peak of No. 3 on the Irish Singles chart becoming Marina's highest charting single in Ireland as well. The music video was directed by Casper Balslev and recorded in Copenhagen, Denmark. The video premiered on 12th March 2012, the same day as the song's release to UK radio. Two days prior to the video's release, she released a fifteen-second preview of the video.
Marina: "It’s about not needing anybody when it comes to love; your raison d’etre is to live for adoration. Girls usually feel like this when they are not appreciated in a relationship. The inspiration for the song came from an ex-boyfriend. He thought it was funny that I was a mega drama queen always talking “global love” this, “global love” that! He called me a prima donna. I love it but I also kind of hate it. Like they say, “You only hate in others what you hate in yourself”, so I thought I’d channel this well-known but kind of undesirable character type into a pop song. As the saying goes (that I just made up): You’ve either been one or dated one at least once in your life."