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Pixie Lott - Broken Arrow

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"Broken Arrow" is a song by English recording artist Pixie Lott from the re-release of her debut album, Turn It Up Louder. Written by Lott, Ruth-Anne Cunningham and Toby Gad, the track will be released on 10 October 2010 as the lead single from the re-release. An acoustic version of the single is to be released physically and digitally. This recording was uploaded to YouTube a week prior to the single's release.
The music video was directed by Gregg Masuak, and premiered on Lott's official YouTube/Vevo account on 16 September 2010. Masuak described the shoot as "mental but fun: one single day for a bunch of different performances that included several costume and makeup changes, a narrative with Pixie and two different guys, a series of dance routines, and a cluster of different scenarios." The video features product placement in the form of the Citroen DS3, marking the first instance of music video vehicle product placement in the United Kingdom. Model Alex Watson, brother of Harry Potter star Emma Watson, plays one of Lott's love interests in the video.
Official video for “Broken Arrow” by is a song by English recording artist Pixie Lott from the re-release of her debut album, Turn It Up Louder (2010). It was written by Pixie Lott, Ruth-Anne Cunningham and Toby Gad, the track was released 10th October 2010 as the albums lead single. Gregg Masuak directed the music video and it was shot in northeast London. He described the shoot as "mental but fun: one single day for a bunch of different performances that included several costume and makeup changes, a narrative with Pixie and two different guys, a series of dance routines, and a cluster of different scenarios." It features the Cittroen DS3, a form of product placement marking the first instance of vehicle product placement in a music video in the UK. Model, Alex Watson brother of Harry Potter star Emma Watson, plays one of her love interests in the video. Robert Copsey a critic from Digital Spy referred to "Broken Arrow" as "an autumnal midtempo number on which Pix sings about struggling to get over an ex", but felt that the lyrics "make for a predictably slushy affair, and the chorus doesn't quite have the instant impact of her best tunes." The song was also used in the trailer for the film Beastly (2011); it is also featured on the films end credits as well. It peaked at No. 12 in the UK singles chart.